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"3 Questions That Lead To Killer Products"

Pretty Isn’t The Point: 3 Questions That Lead To Killer Products

White Paper: Cogniance

Embedding design into your product development process from the beginning is not only better for the user, it adds more to your business value.

Integrating design into your product development process enables you to do that by incorporating user feedback, prototypes and focus groups into the mix to create a product with more depth and breadth in your market.

This whitepaper addresses the three questions that great designers ask in the development process that lead to killer products, what MIT found about the design-led organization and more.

  • Design from the beginning- Involving designers at the genesis of the product design process
  • When less is more- Greater costs in terms of materials and man hours
  • The need for a designer’s perspective- Design aids product development

Explore what makes a market WOW, not just a market win.

Pretty Isn’t The Point: 3 Questions That Lead To Killer Products
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