"Defining Leading Content Marketers and Following Content Marketers"

By: Aberdeen Group

Simply practicing content marketing does not provide a competitive advantage. To see top-tier marketing results, content marketers must also enrich top-tier marketing capabilities. While there is a wealth of such capabilities to enrich, taken together, the effect can be best summed up as quality content marketing. Thus, the line between what is quality content marketing and what isn’t is indeed vital for gaining content marketing’s full utility. This whitepaper on “Quality Content Marketing or Bust –Why it’s worth it to draw the line” discusses the following: Defining Leading Content Marketers and Following Content Marketers Leading Content Marketers Are On-Par with Best-in-Class Marketers Leading Content Marketers Surpass the Best-in-Class In Marketing Competencies 3 key action items to help elevate standard content marketing to the Leading level of quality

By: Software AG

Digital business transformation is based on an IT architecture transformation with a roadmap for digital capability implementation. Based on the software platforms, digital companies create enhanced or totally new business models which offer completely new digital customer experiences. Established companies are building up software know-how and are acquiring software companies to accelerate their digital transformation by injecting software innovation capabilities into their core business areas. This whitepaper helps to understand what makes today’s digital challengers attractive to customers and consumers, as it highlights their core competencies and differentiators based on their digital software-based technology. Key takeaways from this whitepaper: Digital challengers separate companies from their customers Implementing digital capabilities for digital use cases Digital companies have a micro services-oriented, scalable IT architecture