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White Paper: SmartFocus
Despite the abundance of data, marketers find the process of making all this information useful and actionable considerably problematic. With many organizations struggling to keep up with the incoming flow of data, it is no surprise that they also struggle to cope with more advanced activities around marketing data.
The process of confronting a multitude of data sources might sound daunting as without any direction or experience, simplest datasets can prove to be complex. It has now become an important challenge to define what is being sought after before proceeding and wading through masses of data.
Marketers are advised to push through the data pain and prioritize turning data into insights, gaining a single customer view and marketing attribution, all of which are critical to success.
Move ahead and read the following whitepaper that will address all your questions, including these:
How to create a marketing data inve ntory?
How to target specific audiences (segmentation)?
What is the need of market attribution?
How to enable predictive marketing?
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