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"Marketer’s Guide to Video Technology- Video Marketing"

Marketer’s Guide to Video Technology

Marketer’s Guide to Video Technology

White Paper: Elcom

Viewers increasingly expect the engagement online video offers, and the video technology is now sufficiently mature that cost-effective solutions exist for almost every use case.

Whether you choose to go free, open-source, or with a commercial Online Video streaming Platform (OVP) provider, it’s almost certain there is a mix of products and services to suit your business.

This whitepaper provides insights on things one should keep in mind, before commencing any video project.

Key takeaways from this whitepaper on Video technology:

  • The rise of video and its central role in multi-screen communication

  • Overview of the main components and features of modern video platforms

  • Managing SaaS VMS product lifecycles in the enterprise

  • Sustaining a business with video as a core part of the multi-screen offering

  • Many businesses have successfully addressed both mass and niche markets with entertaining and informative videos and monetized those videos effectively.

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