"Business Intelligence derived Information and analysis"

By: TURN

Sophisticated digital marketing technology, and the dramatic increase in always-connected consumers, is increasingly pushing marketing onto the center stage of corporate strategy. Ad campaigns launched on advanced technology platforms, which include tools to perform instant analysis of huge amounts of data, enable marketers to target campaign results and ROI in ways they could only dream about just a few years ago. They also give the entire enterprise real-time business intelligence to drive strategy at the moment of decision. These same technologies also turn the spotlight on IT and the CIO, who now have to deliver a range of advanced new data services to the enterprise, well beyond what they’ve had to do before. Marketers who have embraced their new strategic role share some common characteristics. They understand that navigating today’s rapidly evolving digital world requires an ecosystem of partners, both inside and outside their company walls. They seize the marketing opportunities that an interconnected, real-time digital landscape presents. And they take advantage of a new generation of tools that instantly orchestrate the massive amounts of data and the many moving parts of a modern media campaign. It’s now critically important that the CMO work strategically across department lines with CIOs and IT. CMOs need to evangelize their goals, strategies, and methods with the CIO to be sure IT can effectively align behind them. And the CIO needs to help marketing understand the capabilities and services they can provide and how to most effectively interface with IT processes. And, further, the CIO needs to be sure to have preexisting relationships with the right technology providers and Systems Integrators (SIs) to be sure they can quickly deliver new capabilities as dictated by rapidly evolving strategic goals.

By: BP Logix

This white paper explains how business values enable you to drive your business applications with real-time data Driving Business applications with real-time data bring a new dimension to business values in building business applications. BP Logix came up with the intelligent Business Process Management (BPM) solutions for rapid application development, through data obtained from System of Records and System of engagement. Configure the business value through existing resource. In this white paper on “Driving Business Applications with Real-Time Data,” discover more on driving real-time business data that will guide you on: Accessing systems of record from the resulting data to configuring appropriate information within a business application Using Data virtualization or Data Federation techniques to configure real-time data from System of Record Configuring to represent scalars or lists, and by combining business value properties with real-time data, can generate records and tables