"Guide to self-service business intelligence (BI) tool adoption"

By: TURN

Sophisticated digital marketing technology, and the dramatic increase in always-connected consumers, is increasingly pushing marketing onto the center stage of corporate strategy. Ad campaigns launched on advanced technology platforms, which include tools to perform instant analysis of huge amounts of data, enable marketers to target campaign results and ROI in ways they could only dream about just a few years ago. They also give the entire enterprise real-time business intelligence to drive strategy at the moment of decision. These same technologies also turn the spotlight on IT and the CIO, who now have to deliver a range of advanced new data services to the enterprise, well beyond what they’ve had to do before. Marketers who have embraced their new strategic role share some common characteristics. They understand that navigating today’s rapidly evolving digital world requires an ecosystem of partners, both inside and outside their company walls. They seize the marketing opportunities that an interconnected, real-time digital landscape presents. And they take advantage of a new generation of tools that instantly orchestrate the massive amounts of data and the many moving parts of a modern media campaign. It’s now critically important that the CMO work strategically across department lines with CIOs and IT. CMOs need to evangelize their goals, strategies, and methods with the CIO to be sure IT can effectively align behind them. And the CIO needs to help marketing understand the capabilities and services they can provide and how to most effectively interface with IT processes. And, further, the CIO needs to be sure to have preexisting relationships with the right technology providers and Systems Integrators (SIs) to be sure they can quickly deliver new capabilities as dictated by rapidly evolving strategic goals.

By: Affirma Consulting

Business Intelligence derived Information and analysis can lead to a tremendous return on investment (ROI) if implemented correctly. You can improve the decision making processes at all levels of management and improve your tactical and strategic management processes with it. Do you have quick access to actionable data? Would you like to increase collaboration and unlock insights from your business systems? If yes! Read this whitepaper that addresses the following questions: What is Business Intelligence and why do organizations need it?  Is it the right time to implement Business Intelligence for your organization?  How to select the correct Business Intelligence solution for your business needs?