"How to Build Successful Big Data and Analytics Solutions"

By: Metric Insights

Many healthcare organizations have implemented Business Intelligence (BI) tools for healthcare analytics in the hopes of making their operations data-driven and therefore more effective.Yet,despite the investment of billions in these tools, the technology has under-delivered on its promise. This white paper addresses seven areas on which a healthcare IT organization should focus to ensure success in implementing Push Intelligence: • Provide insights that find the practitioner, not the other way around  • Never require users to wait  • Personalize delivery of Metrics • Allow Context and Collaboration • Remove training from the equation  • Deploy quickly and iterate • Seamlessly interface with existing applications  

By: TURN

Sophisticated digital marketing technology, and the dramatic increase in always-connected consumers, is increasingly pushing marketing onto the center stage of corporate strategy. Ad campaigns launched on advanced technology platforms, which include tools to perform instant analysis of huge amounts of data, enable marketers to target campaign results and ROI in ways they could only dream about just a few years ago. They also give the entire enterprise real-time business intelligence to drive strategy at the moment of decision. These same technologies also turn the spotlight on IT and the CIO, who now have to deliver a range of advanced new data services to the enterprise, well beyond what they’ve had to do before. Marketers who have embraced their new strategic role share some common characteristics. They understand that navigating today’s rapidly evolving digital world requires an ecosystem of partners, both inside and outside their company walls. They seize the marketing opportunities that an interconnected, real-time digital landscape presents. And they take advantage of a new generation of tools that instantly orchestrate the massive amounts of data and the many moving parts of a modern media campaign. It’s now critically important that the CMO work strategically across department lines with CIOs and IT. CMOs need to evangelize their goals, strategies, and methods with the CIO to be sure IT can effectively align behind them. And the CIO needs to help marketing understand the capabilities and services they can provide and how to most effectively interface with IT processes. And, further, the CIO needs to be sure to have preexisting relationships with the right technology providers and Systems Integrators (SIs) to be sure they can quickly deliver new capabilities as dictated by rapidly evolving strategic goals.